BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:Never Ask for the Sale: A Crash Course for Anyone Growing a Bu
 siness that Depends Primarily on You
X-WR-TIMEZONE:Mountain Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260618T165939Z
UID:tag:localist.com\,2008:EventInstance_50543440039854
DTSTART:20250925T230000Z
DTEND:20250926T020000Z
DESCRIPTION:Join Silicon Flatirons for a special Crash Course evening with 
 Sue Heilbronner. Sue’s interactive session helps you succeed in sales by
  synthesizing decades of experience into stories\, tools\, and exercises.\
 n\n \n\nSue’s Crash Course highlights a simple technique: passionate amb
 ivalence. This workshop is based upon Sue’s new book\, Never Ask For the
  Sale: Supercharge Your Business With The Power of Passionate Ambivalence\
 , published on September 9th by Hachette Balance. The central tenet of the
  book is the notion that you are at the heart of every sale.\n\n \n\nSue g
 rew her executive solopreneur venture from zero to $1 million in annual re
 venue in six years. Sue’s approach teaches to do the work you love with 
 customers you admire at desirable rates. Passionate ambivalence generates 
 results when you align your work with your greatest strengths\, become exc
 ited about prospective opportunities\, and remain neutral regardless of wh
 ether or not potential business results in a sale.\n\n \n\nIn this Crash C
 ourse\, you will master the concept of selling yourself with various tools
 \, such as:\n\nunderstanding the power of unconscious commitments\,unpacki
 ng and addressing limiting beliefs\,crafting the most impactful two-minute
  bio\,conducting a revelatory “fit call”learning when and how to say 
 “no”pricing\, billing\, and many more. \n\nThis is a can’t-miss chan
 ce to learn pragmatic\, actionable sales techniques from a seasoned entrep
 reneur and VC who has been selling since age 5. If you are or aspire to be
  a solopreneur\, creative\, consultant\, side hustler\, startup founder or
  anyone who is selling something where they are the primary USP\, this pro
 gram will be game-changing.\n\n \n\nThe Silicon Flatirons Center for Law\,
  Technology\, and Entrepreneurship is an interdisciplinary research center
  at the University of Colorado Law School.
LOCATION:\, Wolf Law Bldg\, Room TBA
SUMMARY:Never Ask for the Sale: A Crash Course for Anyone Growing a Busines
 s that Depends Primarily on You
URL;VALUE=URI:https://coloradolaw.enterprise.localist.com/event/SFC-never-a
 sk-for-the-sale-a-crash-course-for-anyone-growing-a-business-that-depends-
 primarily-on-you
CATEGORIES:Lecture
CATEGORIES:Alumni Event
CATEGORIES:Information Session
CATEGORIES:Networking
CATEGORIES:Executive Education
CATEGORIES:Workshop
CATEGORIES:Student Activities
CATEGORIES:Faculty Event
CATEGORIES:Community Event
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